NANJING, China, Nov. 14, 2018 -- Suning.com ("the Company"), a Fortune Global 500 retail company and China's largest online-to-offline (O2O) smart retailer owned by Suning Holdings Group, closed Single's Day shopping festival on Nov.11th, increasing Omni-channel sales by 132% over last year. The festival, which is one of the biggest e-commerce shopping festivals, saw Suning.com's official retail app take the no.1 download spot for 10 consecutive days during the promotion.
"The theme of this year's Single's Day festival was 'Shopping online, shopping offline, shopping with Suning', "said Zhang Jindong, Chairman of Suning Holdings Group. "The pure online E-commerce is dead. As the smart retailer, Suning is committed to promoting our new concept of future retailing and styled living through intelligent solutions, the connection of different consumption scenarios, the combination of online and offline marketing, and customer immersion to achieve an enhanced retail experience. It is with such a solid foundation and strategy that a satisfactory result can be achieved on this shopping festival."
Highlights of Suning.com's Single's Day Shopping Festival
The Suning smart retail strategy focuses on a future of retail that leverages advances in new technology and merges different buying scenarios to create innovative online-to-offline experiences for consumers, reviving the high-street and making shopping more interesting and fun.
Throughout the single's day festival, 5 R&D bases around the world, 10 core data centers, 4000+ systems, and 10,000+ IT engineers fully dedicated, providing more than 200 million consumers with a full range of Suning services.