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Adoption of Suning's New O2O Smart Retailing Model Sees Sales Surge 155% During Annual 818 Shopping Festival

2018-08-21 17:28:16

NANJING, China, Aug. 21, 2018  -- Suning.com ("the Company"), a Fortune Global 500 retail company and China's largest online-to-offline (O2O) smart retailer owned by Suning Holdings Group closed their 6th annual 25-day 818 shopping bonanza last Friday, increasing omni-channel sales by 155% over last year. The festival, which merged online to offline strategies with new smart retail concepts, also saw Suning.com's official retail app take the no.1 download spot for nine consecutive days during the promotion while active user numbers increased 97% over last year,making it the company's most successful shopping festival to date.

Suning 818 Spree-topia

"This year's 818 festival was the first to spotlight the advantages of Suning's new smart retail strategy," said Zhang Jindong, chairman of Suning Holdings Group. "Every year, we aim to surpass all previous years, and this year we have achieved a quantum leap, not only in terms of scale but the promotion of our new concept of future retailing and styled living through intelligent solutions, the connection of different consumption scenarios, and customer immersion to achieve an enhanced retail experience."

Highlights of Suning.com's 818 Shopping Festival

  • A total of 6,753 Suning owned brick-and-mortar stores participated in the festival, including their retail stores, shopping plazas, hotels, sports stores, cinemas, SuFresh supermarkets, and CVS over the 25-day festival
  • More than 1,000 Suning Retail Cloud Stores empowered the township consumer market with a 267% growth month on month during the shopping festival
  • On August 18th, 1,356 Suning CVS's "last kilometer" retail services served over 20 million customers with sales up 662%
  • Over 150 million people watched Suning's 818 Spree-topia event live broadcast online
  • The product list intelligently generated by Suning's big-data system provided shopping guidance to more than 1 million users every day
  • Over 30,000 brand suppliers and 35,000 tenants benefited from Suning's smart data operation
  • 40 newly built cold chain warehouses of Suning Logistics delivered fresh food for over 50 million customers in 173 cities during the festival
  • Lipstick remained one of the top-selling overseas beauty products with sales up 365% compared to 2017 during Chinese Valentine's Day
  • Suning launched the "Appollo", a blockchain based platform to allow consumers to enjoy the interactive technology and gain online shopping discounts

The Suning smart retail strategy focuses on a future of retail that leverages advances in new technology and merges different buying scenarios to create innovative online-to-offline experiences for consumers, reviving the high-street and making shopping more interesting and fun. To fulfil the vast number of orders during the 25-day sales event, Suning provided a wide range of delivery options including their pioneering drone and self-driving vehicle service. Retailers and consumers were also able to benefit from Sunings smart financial service, which has saved consumers over 38 million RMB and provided retail partners with over 3 billion RMB in financial services and support.

Throughout the 25-day festival, Suning combined online and offline activities to create immersive experiences for consumers. Their flagship "Spree-topia" event attracted over 60,000 visitors to their pop-up-store and generated over 150 million views online. The company also promoted 818 via its content creation and sharing app, 'The Number 1 Buyer', an online space for consumers to interact with celebrities, share video content and make direct purchases in an entertaining way.

Consumers, online influencers and retailers have embraced the adoption of Suning's new vision of future retail. To date, "The Number 1 Buyer" has 5,000 active celebrities and influencers creating a total of over 80 million topics.

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