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Suning Holdings Group


Founded in 1990, Suning Holdings Group is one of the leading commercial enterprises in China, with two public companies in China and Japan. In 2017, the company was ranked second in the top 500 privately-owned enterprises in China, with an annual revenue of 65.7 billion USD (412.95 billion RMB). With its mission of “Leading the Ecosystem Across Industries by Creating Elite Quality of Life for All”, Suning has gone from strength to strength, expanding its core business through eight vertical industries: Suning.com, Logistics, Financial Services, Technology, Real Estate, Media & Entertainment, Sports, and Investment. Suning.com was listed on the 2017 Fortune Global 500.

Suning’s eight vertical industries


Suning.com is a leading online-to-offline (O2O) smart retail company in China. In the era of the Internet, Internet of Things and Big Data, Suning continues its long-term commitment to promote the integration of smart retail and O2O, full category operations, omni-channel operations, global expansion, logistics cloud services, data cloud and financial cloud services, enabling one-stop shopping solutions through bricks-and-mortar stores, PCs, mobile devices and TVs at home. As of 2017, Suning.com owns 4,000 stores in its local and overseas retail network, which includes Suning.com Plaza, Suning Cloud Store, SuFresh, Redbaby, LessBest, Motor Company, Suning.com Direct-sales Store and Suning CVS. Suning.com’s online business witnessed accelerated growth among other ecommerce sites through direct-sales and open cross-platform operations, putting Suning among the top three in China’s B2C platforms.

Suning Logistics

Suning Logistics is a leading retail logistics enterprise in China. It specializes in services throughout the entire supply chain including warehousing and distribution. Furthermore, it aims to establish the most efficient commercial warehouse-service system for consumer goods and provide the best smart logistics service platform across the whole country. Suning Logistics owns and maintains advanced warehouse facilities and as of September 2017, together with its subsidiary TTK Express Company, possess 6.28 million㎡of warehouse space with a delivery network covering 2,810 districts and counties in China. Additionally, logistics resources are shared with more than 2,000 partners from industries including electrical appliances, Computer, Communication, and Consumer electronics (3C) products, FMCG, home furnishing and decoration. With technology and service at its disposal, Suning Logistics provides supply chain solutions focusing on efficiency, customer experience, management and innovation. Its aim is to support customers in focusing on their core competencies to accelerate growth.

Suning Financial Service

As a pioneer of online-to-offline (O2O) finance in China,Suning Financial Services ranks as one of the top Internet finance groups. It is based on Suning’s business ecosystem with the positioning as a Fintech company powered by online-to-offline (O2O) integration. With five core technologies: biometric identification, big data risk control, intelligent marketing, robot-advisor and financial cloud, Suning Financial Services has provided consumers and small-and-medium sized businesses with quality and comprehensive financial product portfolios including payment, supply chain financing, consumer finance, investment and wealth management, crowd funding, insurance and pre-paid cards. Suning Financial Services is committed to achieving inclusive and affordable finance in China.

Suning Technology

Suning Technology, China’s leading smart retail technology group with complete professional online-to-offline (O2O) smart retail solutions, is dedicated to promoting technology applications and development. As the core technology engine of Suning, Suning Technology Group has built R&D centers in Beijing, Shanghai, Nanjing, Hangzhou and Silicon Valley, serving global customers in O2O retail, supply chain, financial payment and logistics with Artificial Intelligence, Cloud Computing and Big Data technologies. Based on its achievements in informatization over the past three decades, it focuses on three smart businesses: platforms, services and terminals, providing consumers with solid intelligent service. Relying on abundant application scenarios, powerful data capabilities, leading technology, global technical talent, and innovative products, Suning Technology will continue to innovate in smart retail, with a global partnership grounded in the belief of “Openness, Collaboration and Service”.

Suning Real Estate

Suning Real Estate focuses on the intelligent development and operation of contemporary urban spaces. As a smart real estate operator promoting industry transformation, it is also the largest commercial chain and the best real estate owner and management company. The brand value of Suning Real Estate was ranked in the top 20 of China real estate enterprises, top 10 in commercial real estate enterprises with comprehensive strength, and top 5 in real estates with superior operation capability. Suning Real Estate creates an integrated innovative real estate business chain covering three development programs: commercial real estate, city town and residential real estate. By leveraging Suning Holding Group’s experience in retail and O2O operation, and using the Internet, Internet of Things and big data technology, it is leading the formation of shopping malls, luxury high-end hotels and property management. Suning Real Estate’s development plan is to build 50 Suning Plazas, 300 Suning.com Plazas and 100 luxury hotels in the future.

Suning Media and Entertainment

Suning Media & Entertainment establishes omni-channel industrial chains and has become the leading cultural online-to-offline (O2O) service platform in China. Through content services, audiences and scene services, it connects upstream creation with downstream consumption. Suning Media & Entertainment provides services in the areas of home entertainment, mobile social network and theater to more than 400 million registered members. With the establishment of PPTV, Longzhu Live-broadcasting and Suning Cinema, Suning Media & Entertainment focuses on the development of video entertainment, content services, O2O services and technical services.

Suning Sports

Suning Sports is China’s leading Sports Industry Group, with a mission to offer the best-in-class products and services to sports fans. Its goals are to harness every resource in the ecosystem and to develop an elite international sports group. Areas of expertise include Club Operation Management, Sports Media Operation, Youth Training, Sports Copyright Operation, Sports Commercial Operation and Sports Real Estate Development. Suning Sports owns three football clubs: Jiangsu Suning Football Club, Jiangsu Suning Ladies Football Club and F.C. Internazionale Milano. PP Sports, owned by Suning Sports, is the first sports media platform in China to own the exclusive copyrights of Europe's Big Five Football Leagues: the Premier League, La Liga, Serie A, Bundesliga and Ligue 1. PP Sports also owns the copyrights of other major sports events such as CFA, CSL, AFC and WWE.

Suning Investment

Suning Investment Group is a professional platform engaging in industrial investment and asset management. With the know-how to upgrade the consumer experience and keep tabs on technology trends, Suning Investment Group aims ultimately to provide an improved quality of life for consumers through various means – from innovative consumer spending scenarios, to enhanced consumer experience, and enhanced consumer content. Suning Investment Group believes in value investing and strives to build a world-class investment conglomerate across different industries serving the Chinese market. As of 2017, Suning Investment Group has 30 investment projects totaling over 7.99 billion USD (50 billion RMB), thereby substantially enhancing Suning’s core competitive advantages and value across its industries.