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Suning Holdings Group


Suning was founded in 1990. Through decades of development and transformation, Suning continues its business growth across six industries. They include: Retail, Real Estate, Media and Entertainment, Investment, Sports and Financial Services. At present, Suning has two listed companies, namely Suning Commerce Group(002024.SZ) and LAOX Japan(ラオックス【8202】<東証2部>).

Suning ranks the second place of Chinesenon-state owned enterprises in 2016.

Suning’s Six Vertical Industries

Suning Commerce

Suning Commerce, as the Internet retailer based on the O2O model, boasts 1,600 chain stores covering over 600 cities in China, Hong Kong and Japan. Suning.com, its online platform, now ranks as the top three Chinese B2C platform (data comes from the annual report of Suning Commerce Group in 2015). Suning retail platform now offers 20 million SKUs including traditional appliances, consumer electronics products, supermarket, mother-and-baby care, general merchandise, financial and recreational products. Suning delivers its customer experience via 4 user interfaces: brick-and-mortar stores, PCs, mobile devices, or TVs at home.

Suning Real Estate

Suning Real Estate focuses on high-end real estate development and operation of contemporary urban space in 80 cities in China.Of the hundreds of projects, four service-related projects include commercial real estate, residential real estate, culture and tourism real estate and logistics real estate.Three operations-related projects include luxurious multi-star hotels, shopping centers and professional property management.

Suning Financial Services

Suning Financial Services has built a connected finance product portfolios both online and offline including payment account, investment and wealth management, consumer and business loans, crowd funding, etc. It develops its business by acquiring insurance license, security license, and trust license to expand its reach into the connected finance ecosystem.

Suning Media and Entertainment

Suning Media and Entertainmentfocuses on the new media, cinema, film and television entertainment, etc. Suning Media and Entertainment targets at the cross-industry integration and management of commerce, culture, entertainment, film, media, technology, etc. Suning Media and Entertainment has built a cross-media broadcasting platform---PPTV, completed the film industry chain and established a number of cinemas.

Suning Sports

Suning Sports, as one of Suning Holdings Group's significant vertical industries, takes advantage of Suning's Internet-based e-commerce, sports media, football club and other industrial edge and resources. Suning Sports Group empowers itself in the whole industry chain and sports ecosystem through strategic expansion and M&A. Suning Sports Group  is going to establish a leading sports media group and a world-class management group of sports industry by developing its upstream IP, enhance its core platform and expand the down-stream products.

Suning Investment

Suning Investment Group is located in Shanghai with branches in Beijing, Nanjing, Hong Kong and Silicon Valley. Two primary missions of Suning Investment Group: supporting business expansion and managing financial assets. The main investment theme: providing healthy lifestyle to Suning users across its ecosystem.

Suning Investment Group aims to:

1Strengthen its two listed platforms,

2Invest in emerging sectors,

3Increase asset securitization,

4Optimize global asset allocation and

5Become an internationally renowned professional investment management organization.